![]() Sure enough, Trump has put race at the center of his re-election message. ![]() Steve Bannon, who helped run President Trump’s campaign, described the flip side of the idea, in 2017: “The Democrats,” Bannon said, “I want them to talk about racism every day.” The basic bet has been that Republicans win when voters focus on race. The Southern strategy has been “the most successful strategy in the history of modern politics,” Cornell Belcher, a Democratic strategist, told me. Bush ran the notorious Willie Horton advertisement. Ronald Reagan praised “states’ rights” in a tiny Mississippi county known for a Ku Klux Klan triple murder. Richard Nixon’s campaign invented the strategy, and he won the presidency twice. ![]() It has helped the party persuade many frustrated white working-class voters that the Democratic Party doesn’t care about them. The so-called Southern strategy - appealing to white voters by focusing on racial issues - has worked very well for the Republican Party.
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